Research blog: Commercial Conventions

When researching the conventions of commercials specifically Nike commercials it’s shown that the product is not only shown but it’ also shows the potential of the product. It is common that the product would be shown in action since Nike is heavily correlated with sports. Heavily being correlated with basketball, tennis and running most Nike commercials feature athletes of great popularity. On top of that, most commercials have narration over the action, commonly informing the consumer the innovation in the product, for example how it provides faster running speed to the athlete who eats them. When researching the information it was easier than I thought it would be, I just looked up commercials for different Nike products and used first hand knowledges of commercials I’ve seen online. When it comes to any commercial it’s all about putting the product in the best light as possible. The advertisers try to make the product as appealing as possible whether through visual, information or both. The Nike commercials lean more towards visuals but still provide examples of information giving. It’s not as boring as other commercials since their consumers aren’t as attentive but they all find a way to balance this. When doing my commercial I will try to accomplish this balance between visuals and information.